Our Story

Bella, a college student at Lynn University, has a deep passion for business and an unwavering love for the ocean. Inspired by both, she created Shell Soul a brand that blends creativity with a commitment to protecting our seas. Through her handcrafted jewelry, Bella not only expresses her artistic side but also supports vital efforts to sustain and restore our beautiful oceans. Shell Soul partners with organizations dedicated to coastal conservation, including beach cleanups, turning the brand into more than just a collection of unique pieces, it is a movement for cleaner shores.

As a lifelong Jersey Shore resident and experienced beach lifeguard, now living in Boca Raton, Bella has witnessed firsthand the importance of ocean conservation. Shell Soul is her way of making a lasting impact one handcrafted piece at a time.